NEWS RELEASES

25 Mar 2010

Anokhi Gala Awards’ 2010 Most Promising Artist, Farahri, continues to shatter musical and cultural boundaries as she prepares to release her second club banging single, Roll Wit’ Me.

Toronto – March 25, 2010

Following her amazing standing ovation concert performance with Karl Wolf, Farahri prepares to release her second high energy club banging single, Roll Wit’ Me. With the feel good vibes fusing Indian, African, Latin and Caribbean flavours with mainstream Pop, Rock, Hip Hop and R&B, the Ottawa native brings a rare mix of fresh sounds and a multicultural embrace to the Canadian music scene.

Her diversity did not go unnoticed as she won the 2010 Most Promising Artist award at the ANOKHI 4th Annual Awards Gala in February.

Farahri’s debut dance track, “Dance the Night Away”, features Canadian rapper Choclair and sparked buzz in the Toronto club scene. With pop melodies, a Hindi interlude and a remix track with a Reggae Dancehall beat, it combines diverse genres, languages and sounds.

“I want to create a platform where it’s OK to mix cultural influences with accessible music genres, like pop,” says Farahri. “I think the world is ready for this now.”

Farahri finished off 2009 with a vibrant performance in Montego Bay, Jamaica on
December 19th, 2009. This year, Farahri performed alongside Choclair at the ANHOKI Gala.

Raised as an Indian-Canadian in an English and French-speaking home by African-born parents, Farahri wants her music to promote diversity and encourage people to truly embrace other cultures – not just tolerate them.

img-FarahriFluent in French, English and Kutchi, Farahri also sings in Swahili, Spanish, Hindi, Arabic and Jamaican Patois.

In addition, Farahri is also involved as a donor and volunteer for the Aga Khan Development Centre, an international NGO that conducts relief programs in historic cities regardless of citizens’ faith, origin or gender.

Recently, Farahri renewed her 2010 watch endorsement campaign with AMA Swiss Watch Company.

Farahri’s music is available for free listening at
http://www.myspace.com/farahri

The music video for DANCE THE NIGHT AWAY is currently in rotation on Much Music and can be found at
http://www.youtube.com/watch?v=TvM8hcLttEc

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For more information, please visit www.farahri.com

Available for interviews:
Farahri

For media inquiries please contact:
Pennant Media Group
Kevin Pennant kp@pennantmediagroup.com
Toronto 416.596.2978
Los Angeles 818.748.7517

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