DECOSTA adds Trey Anthony Studios to its star studded roster
Toronto – May 25, 2012
Leading brand management and licensing company, DECOSTA, known for their partnership with Hollywood’s biggest names including Will Smith, Jada Pinkett Smith Jamie Foxx, Robin Thicke, and The Jacksons, is teaming up with the ‘da Kink in my Hair producer, trey anthony. Through joining this star studded roster, DECOSTA will manage all U.S. brand development, online assets, acquiring celebrity endorsements and sponsorships.
“‘da Kink in my Hair has received tremendous success in Canada, and Europe and now it’s finally time to bring it to the United States,” says DECOSTA president, Jesse DeCosta. ”There is great opportunity for marketing and branding recognition, aimed at a U.S. market; together we’re going to bring this production to new heights providing nothing but quality material for the fans.”
DECOSTA is developing an online destination for trey anthony and ‘da Kink in my Hair fans, producers and industry-types to learn and engage with trey and her productions. DECOSTA is also reinventing ‘da Kink’s YouTube channel with new interactive videos like Kink Cam, Trey Tube, Secrets of Da Salon.
“‘da Kink in my Hair has been a Canadian icon. It has really changed the face of theatre and television in Canada and Europe” says trey anthony, “I’m ecstatic to be working with DECOSTA to actualize my dreams to bring ‘da Kink in my Hair brand to the U.S. market.”
trey anthony is an award winning playwright and creator of ‘da Kink in my hair, which has been named one of the top ten plays in Canadian history. ‘da Kink has received four National Association for the Advancement of Colored People (NAACP) theatre awards, including for Best New Play.
Referred to as the “Oprah” of Canada, trey anthony is the first black woman to have her own television series on a prime time network. A power house businesswoman, trey is a prevalent motivational speaker and has toured all across the U.S. inspiring others to live meaningful lives.
trey is a former producer of W and writer for the Comedy Network and CTV; she was also executive producer of Urban Woman’s Comedy Festival, dat girl, sho is funny! Following her successful line of plays, came Secrets of a Black Boy, the male response to ‘da kink in 2009 at the prestigious Music Hall, written by Trey’s brother Darren Anthony and produced by Trey Anthony Studios.
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Jesse DeCosta, trey anthony
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