DECOSTA partners with PBI Sports, giving pro athletes a boost in brand management services
Toronto – October 31, 2012
Leading brand management and licensing company, DECOSTA, known for its digital work with Hollywood’s biggest names including Will Smith, Jaden Smith, Jamie Foxx, and The Jacksons and
more, is teaming up with PBI Sports, a progressive North American sports management company.
DECOSTA Marketing and PBI Sports (a Pinnacle Business Company) are pleased to announce the creation of DECOSTA – PBI Sports Management creating a seamless offering to their existing and new clients, combining the creative marketing component with the Business Management side of individuals’ personal brand.
The PBI Sports’ roster includes names like World Champion and Olympic Gold Medalist Jamie Sale, Zurich Lions Head Coach Marc Crawford, Sports and News Anchor Dara McIntosh, and Hockey Night in Canada Broadcaster Craig Simpson.
With over 20 years of experience, this joint venture alliance will operate as DECOSTA – PBI and both Jesse DeCosta, President of DECOSTA Marketing and Neil Glasberg, President, PBI Sports and Pinnacle Business Inc. are focused on their respective growth trajectories by offering clients expert advice, counsel, guidance and management of their particular affairs.
“Our alliance with PBI Sports will strengthen DECOSTA‘s offering to the entertainment business, by providing a holistic approach to complete brand management” says DECOSTA President, Jesse DeCosta. “Business management services are in demand by some of the biggest names in Sports and Entertainment, and with DECOSTA – PBI our company is now the total solution”
“This is a very exciting day in the evolution of sports representation services and in particular, the life cycle of PBI Sports,” says Neil Glasberg, PBI Sports President. “Providing personal branding solutions to athletes, coaches and media personalities is a huge differentiator from typical agency services. It’s time that those with celebrity status are proactively guided with wholesome, creative strategies that align to personal career and business objectives.”
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Jesse DeCosta, President, DECOSTA
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