NEWS RELEASES

22 Sep 2014

Introducing Yorkville’s newest hair salon, the Anthony Passero Salon offering patrons the ultimate beauty experience

Toronto, ON – September 22, 2014

AnthonyPasseroThe Anthony Passero Salon is thrilled to announce the opening of its brand new salon located in the heart of Yorkville at 114 Cumberland Street on the second floor.

Faced with a devastating fire in early 2014, the salon’s new location has been built to embody the new direction of the Anthony Passero Salon. Much larger in space than the previous site, the salon is now able to accommodate twice the amount of guests. The modern design and concept of the space was visualized by Anthony Passero himself to offer both old and new clientele the ultimate beauty salon experience. The bright, open space allows clients to feel relaxed throughout their appointment and leave feeling confident and uplifted.

“Our stunning new space fits all of our ideas, it’s a great new location to work with,” says Anthony Passero. “We’re back on track, happier, and more motivated than ever. With diverse staff ranging in age and style to this beautiful atmospheric space with multiple offerings, this is only the beginning of Anthony Passero Salon.”

Offering shiatsu and scalp massages, refreshments, and a relaxed environment, the salon’s key focus is their clients’ experience. With clean finishes and minimal design distractions, including a welcoming guest check-in space, clients are made to feel comfortable and at home no matter the length of their appointment. Friendly, down to earth, and experienced the Anthony Passero Salon staff ensure clients receive a tailored salon experience based on individual hair care needs and desires.

The Anthony Passero Salon has teamed up with L’Oreal Professional and Kevin Murphy to help create the very best in hair design. Additionally, products are displayed on the salon’s art-like retail wall comprised of various picture frames, allowing clients to curiously browse without being overwhelmed.

With an early interest in hair and fashion, Anthony Passero knew he wanted to be a hairdresser at only six years old. By age 12, he began shaping, cutting, and styling hair, all from watching other stylists and learning on his own. Eventually, Anthony began working at Salon Eskada in St. Catherine’s, Ontario, where he was mentored by the salon owner and lead stylist. Anthony later moved to Toronto to pursue a Bachelor of Commerce from Ryerson University. Following graduation, he immediately enrolled in Marvel Beauty Schools where he gained more confidence and knowledge, and developed a love for the Yorkville neighbourhood.

In 2009, Anthony began working with veteran hairstylist Robin Barker. For five years, Anthony was mentored while refining his skills; eventually granted the chance to take over Robin’s empire, he made the most of this opportunity and opened Anthony Passero Salon.

From October 23 – November 2, 2014, Anthony Passero Salon is participating in the sixth annual Beautylicious. Showcasing 60 Bloor-Yorkville beauty, health, and wellness specialists, participants have the opportunity to indulge in an array of specially priced hair care, skin care, spa and wellness packages.

Acknowledging the importance of philanthropy, the Anthony Passero Salon also participates in the annual Cut-A-Thon for Parkinson’s. The event is the highlight of Parkinson’s Awareness Month, offering participants the opportunity to visit an elite salon and receive professional hair care products, while raising funds and awareness for Parkinson’s.

For more information visit:
www.anthonypasserosalon.com

Like Anthony Passero Salon on Facebook:
www.facebook.com/pages/Anthony-Passero-Salon/222978154536027

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Available for Interviews:
Anthony Passero

 

For media inquiries please contact:
Pennant Media Group
Kevin Pennant kp@pennantmediagroup.com
Amira de Vera amira@pennantmediagroup.com
Toronto 416.596.2978
USA 855.596.2978

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