Toronto – September 12, 2008

As a university student in London, England, Samuel Babarinde encountered vision problems and needed glasses for schooling, but was not prepared for the sticker shock of what he thought were regular everyday spectacles. Forced to purchase them, the experience lit a yearning curiosity and an entrepreneurial vision – to save the public millions by undercutting the established prices of major competitors.

Babarinde’s curiosity led him to Canada, where after some research he launched SuperEyeSpex Optical, an online optical store coupled with an office showroom where customers can browse his selection of prescription and designer eyewear.

His plans caught the attention and loan approval of the Canadian Youth Business Foundation (CYBF) and the Business Development Bank of Canada (BDC), governmental organizations who provide small and medium-sized businesses with flexible financing, affordable consulting services and venture capital.

In an eight billion dollar industry, Babarinde is able to provide affordable prices by avoiding huge overheads like lease and expensive eye test machines. SuperEyeSpex Optical is the only online Canadian eye care company saving Canadians millions on designer prescription eyewear.

By offering discounted prices, SuperEyeSpex Optical sells complete prescription glasses starting as low as $60, saving customers over $300. Complimentary accessories include scratch resistance, single vision prescription lenses, hard cases, lens cleaners and cleaning cloths.

“Our main interest is to make our customers happy, simply by offering them exactly what’s asked for according to how they want it and also by donating eyeglasses to the less fortunate,” says Babarinde.

Putting his money where his mouth is, he is currently implementing his plan to donate over $250,000 worth of prescription eyeglasses to high school students in the Greater Toronto Area over the 2008-2009 school calendar year.

SuperEyeSpex Optical plans to expand their donations of eyeglasses beyond Canada to developing countries like India, Sudan, Kenya and Pakistan in great need of optical care.

SuperEyeSpex Optical is also the only Canadian optical company to offer a “Virtual Mirror” option. Customers can upload their picture online and virtually try on glasses in the comfort of their own homes. Furthermore, images can be rotated and resized to fit the specific contours of their face ensuring a perfect fit. Customers can also visit their showroom, which can be found in Mississauga.

Babarinde is a Computer Networking honors graduate of the London Metropolitan University in London England.

For more information, visit SuperEyeSpex Optical online at www.supereyespex.ca.

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Available for interviews,
CEO Mr. Samuel Babarinde

For media inquiries please contact:
Kevin Pennant [email protected]
Toronto: 416.596.2978
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