OVERVIEW

In 2006, three brothers from Ottawa, Ontario called the Brothers Dubé got their start in music at the ages of 6, 8 and 10 after posting covers of their mother’s favourite songs on YouTube to keep her spirits up while she fought cancer. Shortly after her death in 2008, they started drawing crowds of thousands at a time to their mega-busking and guerilla street performances on what eventually became known as their Sidewalk Stage. To date, they have raised over $150,000 for charity, most notably for orphans in Haiti. The Brothers, alongside their booking agent the Feldman Agency and their manager Randall Prescott approached PMG to help spread the word about their music and philanthropic initiatives in order to increase album sales and attendance at upcoming performances and charity events eventually making them a household name.

PMG’S APPROACH

With an incredibly inspiring story, numerous shows under their belt including opening for the legendary Beach Boys during the 2013 CNE as well as a performance on the iconic Canadian Pacific Railway Holiday Train, and multiple awards including the United Way‘s Community Builder of the Year Award 2011; the Heart of Gold Award, a commendation from the Prime Minister of Canada, and a nomination for the Queen’s Diamond Jubilee and the Governor General’s Award, PMG utilized this to maximize their exposure to the public through a variety of media outlets.

RESULTS

Throughout the campaign, PMG secured a range of media hits including in-depth features in the Toronto Star, Globe and Mail, and Canadian Living magazine as well as an interview and live performance on Canada’s leading morning show Canada AM. The campaign also resulted to a speaking and performance gig during the 2014 TEDx, where they shared their story and inspired others to become artivists, a term they coined encouraging others to use their talent in the arts to help give back to their communities.