Beginning her 2012-2013 North American Tour, world renowned and award winning fiddle player Natalie MacMaster was ready to take her brand to the next level.

PMG’s Approach

With unconditional love for her family, values and home, PMG shared this side of Natalie with the world. Utilizing channels of traditional media, PMG connected with media across North America as Natalie’s tour stopped at those locations. PMG also connected with local media, celebrating Natalie’s success as both a mother and musician.


Throughout the campaign, PMG secured 45 media hits. Ranging from traditional print media including a four page feature story in Canadian Living’s January 2013 issue, taking a deeper look at the MacMaster family’s life on the road, to coverage in the Toronto Star discussing how Natalie balances five children, the family farm and over 100 performances every year. Additional media coverage includes morning news programs, online publications, radio shows and more.