Following on the heels of the successful, sold-out Cross Media Toronto, Jumpwire Media launches a special full-day strategy workshop, called Cross Media Hive, coming to Canada this September.

Toronto – July 15, 2010

After CROSS MEDIA TORONTO’s ( stellar line-up of industry executives and technology experts at its Canadian debut, Jumpwire Media announces the launch of Cross Media Hive ( On September 30, 2010, Cross Media Hive offers a full day intensive workshop with cross media expert and Jumpwire founder Gavin McGarry.

“Quote from Gavin”

Gavin will draw from his considerable cross media and strategy experience as Head of Cross Platform Business Development at Endemol; his web video experience at Joost; his research from Jumpwire’s Bit Torrent tracking service; and his work with clients all over the world including Discovery (USA), Digital Access (RUS), Naspers (SOUTH AFRICA), Value Partners (INDIA), Astral Media (CAN) and Endemol (UK). The event is designed to help participants understand where the opportunities lie for content in the cross media market.

Upon conclusion of the workshop attendees will understand how to begin building a cross media content strategy; find new revenue opportunities in the emerging digital marketplace; develop new relationships across the media sectors (video, mobile, marketing, publishing and gaming); understand social media and its opportunities; create digital content ecosystems; use digital media to make their company more efficient; and create brand extension opportunities and ad funding models for content.

After the success of Cross Media Toronto, Jumpwire Media would like to express its gratitude to all of its sponsors, supporters and guests. Its partnership with NATPE, the MaRS Discovery District, the CFC Media Lab and Bell, with the additional support from Canadian Media Fund, Idea Couture, MarbleMedia and Bellfund, all helped to make the July 21, 2010 event possible.

“Viewer behaviour requires media to be available on demand across many platforms. To meet those expectations, digital media projects require more people from different media and technology sectors to come together at the table” says Journalist, Cathleen McDonald about the event.

Some of these exciting line-up of different cross-media include:

Cross Media Toronto’s exciting line-up included SVP Managing Director of Are Worldwide, Richard Bernstein and Chief Digital Officer of TBWA Worldwide, Colleen DeCourcy who held, ‘The Changing Agency: Evolution or Revolution, a discussion on the future of the advertising industry. President of Digital Extremes Ltd., Michael Schmalz rounded out the super panel which included SVP Director Digital for Random House of Canada Lisa Charters; Head of Agency Relations for Google Canada Sabrina Geremia; and Senior Business Development Manager for RIM Pete Watson.

Other presentations included Core Matrix Creator Jacob Blackstock; President and Founder of Secret Location, James Milward; and CEO of ES3, Douglas Edwards, who presented technology demos that explored the latest innovations in digital media ranging from online interactive comics to GPS enabled audio.

In addition, Steve Pratt, Director of Digital Music at CBC and the director of CBC Radio 3, spoke about a multi-platform unit of Canada’s public broadcaster that focuses on emerging Canadian music. Other special guests included Akamai’s Chief Strategist Chris Van Noy, and Transmedia Consultant Dr. Siobhan O’Flynn.

img-CrossMediaThese featured heavyweight media industry executives and technology experts discussed specific ways their respective media sectors can begin to collaborate with one another. CROSS MEDIA TORONTO was designed to give attendees an opportunity to network with other media sectors as well as learn how the other sectors function in order to foster cross media collaboration in the emerging digital landscape.

Conference founder Gavin McGarry was part of the global content team at the web video start up JOOST, and former head of Cross Platform Business Development for ENDEMOL. Currently McGarry runs Jumpwire Media, a cross media agency that helps companies profit from the emerging digital platforms.

Conference co-founder, Jennifer Harkness has been in the media and event business for over 20 years. Jennifer was the Executive Director of the Banff World TV Festival and is currently Head of Development, Factual and Reality, at Temple Street Productions and has advised on international events such as NATPE and, KidScreen.

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About CFC:
CFC is Canada’s largest institution for advanced training in film, television and new media committed to promoting and investing in Canada’s diverse talent from coast to coast. CFC Media Lab provides a unique training, research and production think-tank environment for emerging new media artists, content developers and practitioners. CFC Media Lab has produced over 60 prototypes ranging from web-based interactive documentaries to “shuffle videos” – the creation of randomly generated movies on the iPod.


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