Industry: Film & Television

Seemingly innocent un interpreter is caught between the FBI and a criminal dynasty in a grapple for vengeance.

Ray is a Biographical film that follows the life and career of the legendary musician, Ray Charles.

Created by comedian Trey Anthony, Da kink in my hair was debuted at the 2001 Toronto fringe festival as a theatrical play, and was…

This five-day film festival is dedicated to showcasing racially diverse film talent, creating a welcoming environment for an array of filmmakers and audiences.

Overview

Working as an extension of the Warner Bros. Canada office, PMG was assisted during film promotions of blockbuster hits including Harry Potter and The Deathly Hallows Part 1 & 2, The Dark Knight Rises, Man of Steel, 42, Gravity, Prisoners, and Edge of Tomorrow, just to name a few.

PMG’s Approach

Utilizing its extensive network, PMG connects with the who’s who in lifestyle, entertainment and cultural sectors to expand the reach of Warner Bros. Canada’s incredible films. When managing red carpet events and premieres, PMG  provides on-site management and also invites celebrities, professional athletes, supermodels and influencers. In addition, PMG assisted in the creation of Warner Bros. Canada’s marketing campaign for Harry Potter and The Deathly Hallows. Taking place at Yonge and Dundas Square in downtown Toronto, PMG helped bring thousands of the biggest Harry Potter fans together to support the new film. PMG also assisted in creating a marketing video capturing the success of Harry Potter events and premieres in Toronto.

Results

Over the years of acting as an extension of Warner Bros. Canada, from red carpet premieres to assisting during the Toronto International Film Festival, PMG has helped ensure all events are smoothly executed and delivered to the right people.

A group of kids aged six to twelve come together with the giver team to build a playground in their community. they have to…

Overview
On May 29, 2014, Warner Bros. Pictures Canada hired Pennant Media Group Ltd. to promote the Canadian premiere of Tom Cruise and Emily Blunt’s latest blockbuster film, Edge of Tomorrow, which took place at the Scotiabank theatre in Toronto. This particular campaign involved a surprise visit by Tom Cruise to Toronto to help publicize the film.

PMG’s Approach
Pennant Media Group Ltd. executed the red carpet premiere from the ground up handling traditional media and social media outreach as well as all the technical logistics on site. PMG coordinated the mechanical aspects of the premiere including ordering and organizing the delivery of the red carpet as well as the stage inside the theatre where Tom Cruise would stand to welcome the media and guests, sectioning off the area for radio contest winners, organizing all walk throughs in liaison with the theatre staff and security in order to ensure that the event ran smoothly, and more. PMG was also responsible for inviting strategically targeted traditional media, bloggers and social media influencers who would help spread the word about the film

Results
With only a week to execute the campaign, PMG was able to achieve great results not only by attaining media hits from all major networks in Canada including CTV, City, Global, and CBC, but we also filled the theatre with hundreds of the city’s most influential personalities to help spread the word about the film. The #EdgeOfTO Hashtag trended across the country throughout the evening, Tom Cruise retweeted one of the company’s tweets, and media coverage for the film continued throughout the week leading up to the actual release date.

An HGTV show featuring a trio of top professional ‘fixers’ battle for the best junk at auction, then transform it and try to sell…

Adopted id uncovers the extraordinary journey of Judith craig. abandoned at birth, Judith bravely returns to the impoverished nation of Haiti to find her…

French writer-director Jérôme Laperrousaz’s documentary made in Jamaica opens with the tragic yet all-too-familiar murder of a reggae superstar – bogle – and his…