Toronto – March 25, 2013

MM Café USA is pleased to announce it has signed an agreement with MM Florida Group, LLC to open 10 Marilyn Monroe™ Cafés in Florida, beginning with development in Miami, Orlando and surrounding areas.

“Whether you’re visiting or a resident, the simple touch of luxury Marilyn Monroe™ Café offers is the perfect complement to the sunny Florida lifestyle,” says J.R. Alaoui, president of MM Florida Group, LLC

Via an exclusive partnership agreement with New York based Authentic Brands Group, LLC, MM Café USA has secured the franchisor rights in the restaurant-café category for Marilyn Monroe.

”As one of the most admired global icons in the world, we are thrilled that Marilyn Monroe’s charm, beauty and charisma resonates so well with the lux, modern, sophisticated atmosphere that Marilyn Monroe Café provides,” said Nick Woodhouse, President and CMO of Authentic Brands Group.

“Our new offering in the premium coffee space has been so well received, that numerous entrepreneurs have approached us to be part of this unique global iconic brand experience,” says Dave Craig, President, MM Café USA. “The positive response and guest satisfaction with Marilyn Monroe™ Café are beyond our expectations, and we look forward to developing the brand further into new markets.”

In addition, 10 new Marilyn Monroe™ Café units will soon begin opening around Vancouver, Canada.

This adds to the worldwide development plans of the franchisor, which launched the flagship location in the fall of 2012, along Toronto’s wealthy suburban lakefront community of Oakville, Ontario.

Inspired by the iconic blonde bombshell, the Mason Studio design of Marilyn Monroe™ Café features a stylish selection of materials, mid-century modern furniture and subtle architectural details. These fine points culminate into an inviting space for all guests, whether they are on-the-go or casually snacking and sipping premium espressos with friends.

Marilyn Monroe™ Café is committed to the health of the environment. The beverage containers are from compostable and post-consumer recycled materials, lowering the impact on our planet, while all of the coffees are certified organic to ensure that every time customers enjoy their beverage, they are participating in a dedication to environmental sustainability.

About Authentic Brands Group, LLC Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York City, ABG’s mission is to further enhance brand equity through partnering with best-in-class licensees and direct-to-retail partnerships in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics. The brands ABG owns include Marilyn Monroe®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Misook®, Christopher Blue®, Prince®, Ektelon®, Viking®, TapouT®, Sportcraft®. www.abg-nyc.com

For more information, please visit:
www.marilynmonroecafe.com

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