Premier Jour Fine Lingerie gives back to the women of Congo, one bra at a time

Toronto – August 24, 2011

In 2010, over 1500 women a day were subject to rape crimes in the Republic of Congo, a rate equal to 48 women per hour. From June 23rd to November, 2011, Premier Jour Fine Lingerie is asking people to help reach its 2011 goal of donating 1000 bras to the women of Congo by bringing in their gently used bras. With every bra donated, each person will receive a $25 gift certificate towards a new purchase, helping make a difference-one bra at a time.

Simple or sophisticated, modern or classic, conservative or sexy, let Premier Jour Fine Lingerie founder Alicia Vianga help you find your personal look this wedding season. Translated in English, “Premier Jour” is French for “The First Day.” Let Premiere Jour Fine Lingerie make your first day together as bride and groom a special one to remember.

“When shopping in a lingerie boutique, I encourage guests to be open minded,” said Alicia Vianga. “By trying on different styles of bras and panties, and even different sizes, you may find something you love and feel great in.”

With a reputation for its personalized service, Premier Jour Fine Lingerie founder, Alicia Vianga is one of a select few certified bra fitters in Toronto, ensuring that every bride wears the right fit and style. Premier Jour Fine Lingerie features many unique amenities, including a special bridal registration. This spring, brides can enjoy a private fitting with a trained stylist in order to find the best undergarments for their wedding gowns.

In addition to private consultations, Premier Jour also holds exclusive girls-night out packages, so that ladies can experience the difference of a perfect fitting bra.

The boutique has a large selection of sizes, ranging from 28-48 back and AA-K cup. Its extensive collection, which includes favourites among celebrities such as Eva Longoria, Carmen Electra and Madonna, ensures that there is something for everyone.

img-PremierJourThe in-store selection features elite collections of fine European lingerie, intimate apparel, lounge wear and nightwear from prominent designers including Aubade and Spoylt. For the honeymoon getaway, the boutique offers swimwear by Seaspray and Bali, with styles for every body shape.

Premier Jour Fine Lingerie’s Spoylt collection has been seen on popular television shows, including Desperate Housewives. As a professional bra specialist, Alicia Vianga has also been featured on various television series, including Dating 201, Love INC. and Plastic Makes Perfect.

Alicia Vianga has always loved lingerie. After travelling to Paris and visiting couture boutiques, she wanted to bring an authentic shopping experience to Toronto.

After the success of the first showroom in the city’s west-end, Premier Jour Fine Lingerie opened its full service boutique in the trendy Corso Italia area, at 1288 St. Clair Ave. W. For more information on Premier Jour Fine Lingerie visit its website at


Available for interviews:
Premier Jour Fine Lingerie Founder and Stylist, Alicia Vianga

For interview opportunities please contact:
Pennant Media Group
Kevin Pennant [email protected]
Toronto 416.596.2978
Los Angeles 818.748.7517