Toronto, ON – November 7, 2013
The Unison Benevolent Fund is thrilled to announce that Florence K will represent the charity its efforts to reach a target launch goal of $1 million dollars.
Over the course of her incredible career, Florence K has sold in excess of 250,000 albums, performed over 300 concerts and has won 2 Felix Awards. Her new album, I’m Leaving You, will be released October 8th, and she will be using the platform of her new record release to bring awareness to this new charity, that serves musicians and music professionals at times of need.
“Every recording and show requires an invisible network of professionals working collectively to help create my records, my shows. Many people on my team are self-employed and live without the support of a safety net; no benefits, limited resources. When a crisis occurs, its impact can be devastating,” says Florence K. “I am thrilled that there is now an organization that will support the music community, help individuals through hard times, and help get them back on their feet.”
The Unison Benevolent Fund is a non-profit charitable organization that provides counseling, emergency relief, and benefit programs for those in the Canadian music community who face personal or professional challenges due to hardship, illness, unemployment or economic difficulties.
To date, Unison has raised over $850,000. The target to activate the benefit programs within the fund is $1 Million. In the meantime, counseling and referral programs are available at www.unisonfund.com.
Unison Board of Director’s Chair, Jodie Ferneyhough stated, “Florence is a fantastic artist and a truly compassionate person. We hope that by her example and leadership, others will follow”.
For more information visit:
florencek.com/en/
www.unisonfund.ca
Like Florence K Facebook:
www.facebook.com/florencekmusic
Follow Florence K on Twitter:
@florence_k
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Available for interviews:
Florence K
For media inquiries please contact:
Pennant Media Group
Kevin Pennant [email protected]
Toronto 416.596.2978
USA 855.596.2978