Case Studies

Tanya Kim

Overview

As one of Canada’s most recognized television personalities, Tanya Kim approached PMG in 2008 to help expand her brand beyond the entertainment industry. As a philanthropist, animal lover and an advocate for healthy living, Tanya wanted this side of her shared with the rest of the world.

PMG’s Approach

Over the years, PMG has connected Tanya with various charitable initiatives that support the causes close to her heart. This includes Blessings in a Backpack, a program dedicated to feeding hungry children across the country and in her hometown of Sault Ste. Marie, and CARE Canada, in which Tanya travelled to Africa on a mission to empower women, and the Ontario SPCA in support of animal care and treatment. PMG also helped launched Tanya Kim’s online presence by creating her website from ground up as well as establishing her social media presence both on Twitter and Facebook.

Results

Through PMG’s efforts, Tanya Kim has graced the cover of some of the country’s biggest healthy and lifestyle publications including Best Health Magazine and the Kit, where she shared workout and fitness tips. Tanya is also an Ontario SPCA Ambassador, hosting numerous events over the years to benefit the wellness of animals all over Ontario including the OSPCA Walk-A-Thon, in which she and her Bullmastiff Miss Louise were the faces of.  In addition, PMG has honoured Tanya’s success and achievements, securing her a star in her hometown of Sault Ste. Marie on the Walk of Fame in 2011. PMGL has established Tanya as more than an entertainment expert, but a member of the community who gives back to the world around her.