Case Studies

Warner Bros. Canada

Overview

Working as an extension of the Warner Bros. Canada office, PMG was assisted during film promotions of blockbuster hits including Harry Potter and The Deathly Hallows Part 1 & 2, The Dark Knight Rises, Man of Steel, 42, Gravity, Prisoners, and Edge of Tomorrow, just to name a few.

PMG’s Approach

Utilizing its extensive network, PMG connects with the who’s who in lifestyle, entertainment and cultural sectors to expand the reach of Warner Bros. Canada’s incredible films. When managing red carpet events and premieres, PMG  provides on-site management and also invites celebrities, professional athletes, supermodels and influencers. In addition, PMG assisted in the creation of Warner Bros. Canada’s marketing campaign for Harry Potter and The Deathly Hallows. Taking place at Yonge and Dundas Square in downtown Toronto, PMG helped bring thousands of the biggest Harry Potter fans together to support the new film. PMG also assisted in creating a marketing video capturing the success of Harry Potter events and premieres in Toronto.

Results

Over the years of acting as an extension of Warner Bros. Canada, from red carpet premieres to assisting during the Toronto International Film Festival, PMG has helped ensure all events are smoothly executed and delivered to the right people.