Author: DECOSTA Global

Overview

Beginning her 2012-2013 North American Tour, world renowned and award winning fiddle player Natalie MacMaster was ready to take her brand to the next level.

PMG’s Approach

With unconditional love for her family, values and home, PMG shared this side of Natalie with the world. Utilizing channels of traditional media, PMG connected with media across North America as Natalie’s tour stopped at those locations. PMG also connected with local media, celebrating Natalie’s success as both a mother and musician.

Results

Throughout the campaign, PMG secured 45 media hits. Ranging from traditional print media including a four page feature story in Canadian Living’s January 2013 issue, taking a deeper look at the MacMaster family’s life on the road, to coverage in the Toronto Star discussing how Natalie balances five children, the family farm and over 100 performances every year. Additional media coverage includes morning news programs, online publications, radio shows and more.

Overview

Based out of Vaughn, Ontario, family-run bakery Ozery’s Pita Break is dedicated to quality and whole grain goodness with its range of bread and cracker products. In 2009, Ozery’s Pita Break was ready to shares its bakery expansion and become a recognized household name and soon after approached PMG to make this happen.

PMG’s Approach

Connecting with traditional media as well as social media influencers, PMG has gotten Ozery products into a variety of hands across Canada and the USA including journalists, TV and radio hosts, mommy bloggers, health and fitness experts, and more. Highlighting Ozery’s dedication to its fresh baked goods and company values, PMG has shared their family success story with publications all across North America. In addition, PMG was able to further connect Ozery’s Pita Break with its audience as it created and assisted in the company’s social media outreach.

Results

Featured in Best Health Magazine, Toronto Star and more, PMG has expanded the reach of the family’s story and wholesome products, further establishing Ozery’s Pita Break as a leading Canadian bakery brand. In addition, we were able to expand their outreach by pushing their products Stateside, which resulted in multiple features including a mention on Oprah.com. During the grand opening of Ozery’s Vaughan, Ontario bakery, the city’s mayor was in attendance for the ribbon cutting ceremony, making the bakery a true part of the community.  The Ozery’s family success story and recipe ideas have also been featured on Breakfast Television, National Post, Financial Post and Canadian Immigrant.

Overview

Pennant Media Group Ltd. was hired by the Power Plant Contemporary Art Gallery to help publicize their most significant annual fundraiser and Toronto’s biggest art party, the 2014 Power Ball which took place on June 5th, 2014.

PMG’s Approach

Over the years, the Power Plant Contemporary Art Gallery was facing challenges with the actual purpose of why their annual fundraiser, the Power Ball, was held in the first place. Pennant Media Group Ltd. was hired on to bring the accurate messaging of the fundraiser back. The forefront of our strategic publicity approach was to make sure all media outlets who covered the Power Ball leading up to the event and for those who attended knew that the benefit was about raising vital funds for the Power Plant’s free exhibitions and public programs throughout the year. We also put an emphasis on putting a face to the Power Plant by utilizing the gallery’s Director Gaetane Verna as the main spokesperson who could speak about the multiple incredible exhibits the Power Plant provides not only for the city of Toronto but for Canada, paving the way to make the country a cultural hub for contemporary art.

PMG reached out to both traditional and non-traditional media outlets in order to secure coverage, raise public awareness and increase ticket sales for the 2014 Power Ball. In addition, because of our extensive contact list of influential personalities in the entertainment industry, PMG brought in some local celebrities and notables to the event in order to reach their following and demographic.

Results

Pennant Media Group Ltd. secured multiple media coverage in both traditional and non-traditional media including the Global Morning Show, the Globe and Mail. KENTON Magazine, TDot TV, NOW Magazine, FASHION Magazine, FLARE Magazine, SheDoesTheCity, Notable.ca, View the Vibe, Vitamin Daily, and Best Of Toronto, just to name a few. The 2014 Power Ball also saw attendance from notable personalities including Cynthia Mulligan of CityNews, Dan Kanter Music Director for Justin Bieber, Actors Lara Jean Chorostecki (Hannibal) and Aaron Abrams (Hannibal),  HGTV’s Scott McGillivray, and MuchMusic Hosts Phoebe Dykstra and Lauren Toyota. This year also saw an increase in attendance and ticket sales in comparison to the previous years. As a result of the success of the 2014 campaign, PMG has been retained to once again work on the 2015 Power Ball.

Overview

Stand Up To Cancer, a charitable program of Entertainment Industry Foundation, raises vital and significant funds for various forms of cancer research with its year round initiatives. Notably, every three years Stand Up To Cancer hosts a telethon, aired simultaneously on numerous networks in the United States and around the world.

In 2014, Stand Up To Cancer created its Canadian branch, Stand Up To Cancer Canada, with all funds raised benefiting cancer research within Canadian organizations. For the first time ever, Canada’s English networks City, CBC, CTV, and Global simultaneously aired the September 5th telecast with a live viewing party in downtown Toronto during the Toronto International Film Festival.

PMG’s Approach

Throughout the campaign PMG publicized various aspects of the project including executing the initial introduction during a press conference that took place at the MaRS Centre hosted by celebrity ambassadors Jesse Tyler Ferguson, Kyle MacLachlan and Dan Aykroyd. We also publicized all talent announcements, the special lighting of landmarks across North America, the essential funds that were raised, and more, while ensuring that the core message of Stand Up To Cancer was on point. PMG liaised between Stand Up To Cancer Canada and the broadcaster networks, securing a number of media hits throughout the entirety of the campaign. In addition, we reached out and coordinated with strategically target media outlets in order to help promote the cause all throughout the country. At the live telecast viewing party, PMG handled all media requests, red carpet interviews, on site logistics, talent handling, and live social media postings.

Results

Through the Stand Up To Cancer Canada publicity campaign, PMG garnered attention from a variety of media outlets all across North America. During the initial announcement and the weeks leading up to the telecast, PMG secured numerous media hits on the country’s most watched morning shows including Breakfast Television and Canada AM, print and online outlets, as well as assisted in helping them trend on Twitter. Interviews with Stand Up To Cancer spokespeople, donors, doctors and celebrity ambassadors helped relay the message of this important cause to homes all across Canada. As a result, PMG helped garner media and online impressions of over 200 million and Stand Up To Cancer raised over $109 Million.

Overview

As one of Canada’s most recognized television personalities, Tanya Kim approached PMG in 2008 to help expand her brand beyond the entertainment industry. As a philanthropist, animal lover and an advocate for healthy living, Tanya wanted this side of her shared with the rest of the world.

PMG’s Approach

Over the years, PMG has connected Tanya with various charitable initiatives that support the causes close to her heart. This includes Blessings in a Backpack, a program dedicated to feeding hungry children across the country and in her hometown of Sault Ste. Marie, and CARE Canada, in which Tanya travelled to Africa on a mission to empower women, and the Ontario SPCA in support of animal care and treatment. PMG also helped launched Tanya Kim’s online presence by creating her website from ground up as well as establishing her social media presence both on Twitter and Facebook.

Results

Through PMG’s efforts, Tanya Kim has graced the cover of some of the country’s biggest healthy and lifestyle publications including Best Health Magazine and the Kit, where she shared workout and fitness tips. Tanya is also an Ontario SPCA Ambassador, hosting numerous events over the years to benefit the wellness of animals all over Ontario including the OSPCA Walk-A-Thon, in which she and her Bullmastiff Miss Louise were the faces of.  In addition, PMG has honoured Tanya’s success and achievements, securing her a star in her hometown of Sault Ste. Marie on the Walk of Fame in 2011. PMGL has established Tanya as more than an entertainment expert, but a member of the community who gives back to the world around her.

Overview

Working as an extension of the Warner Bros. Canada office, PMG was assisted during film promotions of blockbuster hits including Harry Potter and The Deathly Hallows Part 1 & 2, The Dark Knight Rises, Man of Steel, 42, Gravity, Prisoners, and Edge of Tomorrow, just to name a few.

PMG’s Approach

Utilizing its extensive network, PMG connects with the who’s who in lifestyle, entertainment and cultural sectors to expand the reach of Warner Bros. Canada’s incredible films. When managing red carpet events and premieres, PMG  provides on-site management and also invites celebrities, professional athletes, supermodels and influencers. In addition, PMG assisted in the creation of Warner Bros. Canada’s marketing campaign for Harry Potter and The Deathly Hallows. Taking place at Yonge and Dundas Square in downtown Toronto, PMG helped bring thousands of the biggest Harry Potter fans together to support the new film. PMG also assisted in creating a marketing video capturing the success of Harry Potter events and premieres in Toronto.

Results

Over the years of acting as an extension of Warner Bros. Canada, from red carpet premieres to assisting during the Toronto International Film Festival, PMG has helped ensure all events are smoothly executed and delivered to the right people.

Overview

From June 25-27, 2014, in conjunction with WorldPride 2014 Toronto, the Mark S. Bonham Centre for Sexual Diversity Studies hosted the WorldPride Human Rights Conference which welcomed hundreds of LGBTI leaders, activists, artists, educators, journalists, policymakers, and students from around the world. Pennant Media Group Ltd. was hired to promote the conference’s purpose of providing a unique opportunity for a global dialogue about LGBTI human rights, ranging from performances to presentations, politics to policies, and activists to academics.

PMGs Approach

With the world stage coming to Toronto during the 2014 WorldPride, PMG used this opportunity to promote the WorldPride Human Rights Conference as an important and essential component that allows not only the city of Toronto to educate themselves on LGBTI issues all across the globe, but as a way to promote the Mark S. Bonham Centre for Sexual Diversity Studies as a platform for free speech to openly discuss these important topics. With hundreds of speakers speaking on a variety of LGBTI subject matters in relation to the situations in their own countries, PMG highlighted each one to be featured and interviewed by a slew of different media outlets. We also put the spotlight on the co-chairs of the conference emphasizing their important roles in putting the event together. Leading up to the conference itself, PMG also handled all media accreditations and all on-site media requests.

Results

As a result, PMG attained numerous media hits in the country’s biggest news media outlets including a two page spread in the Globe and Mail, Canada AM, CBC News The National, SiriusXM Canada Radio, the Toronto Star, ProudFM, NOW Magazine, the Huffington Post Canada, CTV News Toronto, DailyXtra, and the Grid Newspaper, just to name a few. We were also able to secure features and interviews from international media who were present in Toronto for WorldPride. Additionally, Ugandan activist, Richard Lusimbo’s interview with CanadaAM talking about the current situation of the LGBTI community in Uganda went viral resulting in over millions of impressions.